• Home
  • Privacy Policy
  • About Us
  • Contact Us
Saturday, June 7, 2025
NIJ INSIGHT
No Result
View All Result
  • Login
  • News
  • Insight
  • Special Report
  • Business
  • Entertainment
  • Health
  • Lifestyle
    • Fashion
    • Travel
  • Metro
  • Opinion
  • Politics
  • Sports
  • Tech
  • News
  • Insight
  • Special Report
  • Business
  • Entertainment
  • Health
  • Lifestyle
    • Fashion
    • Travel
  • Metro
  • Opinion
  • Politics
  • Sports
  • Tech
No Result
View All Result
NIJ INSIGHT
Home News

Content Creation and Journalism: Bridging the Gap in the Digital Age

Omotayo Kadri by Omotayo Kadri
August 1, 2024
in News
Reading Time: 2 mins read
0
Content Creation and Journalism: Bridging the Gap in the Digital Age
Share on FacebookShare on WhatsAppShare on Twitter

“Information sharing does not make everybody a journalist,” asserted Lekan Otunfodurin, a seasoned online media journalist, during the one-day media conference organized by the Nigerian Institute of Journalism in Lagos.

The Need for Embracing online Journalism

READ ALSO

Students mark World Environment Day with presentations

Why my former staff conspired against me – Izamoje

The media conference, themed “Harnessing the Gap Between Journalism and Content Creation,” emphasized the importance of embracing online journalism. In an era marked by the rapid spread of fake news and misinformation, it is crucial to address this challenge posed by unqualified individuals.

Beyond Traditional Journalism

Lekan Otunfodurin emphasized that journalists must move beyond traditional reporting and establish a strong presence on various social media platforms. By doing so, they can promote responsible journalism and ensure credibility in information dissemination. He encouraged student journalists to actively engage in online content creation even before completing their courses.

Personal Branding and Enduring Online Presence

To drive home the point about online content creation, an interactive session was led by Lady Ejiro Umukoro, the Director of Training and Development at LightRay! Media organization. She highlighted self-development as the key to personal branding, emphasizing that journalists can build enduring online personas through continuous growth and engagement.

Thriving and Monetizing Content Creation

A highlight of the event was the session by Usifo Cyril Omozokpea, the Audience Development Manager at The Conversation Africa. Omozokpea delved into strategies for thriving and monetizing content creation in the digital market. His key points included:

Audience Targeting:

Students should carefully identify channels that align with their target audience. Whether it’s a blog, podcast, or social media platform, understanding the audience is essential.

Freelancing and Entrepreneurship:

Omozokpea encouraged students to explore freelance opportunities and entrepreneurial ventures. Combining journalistic ethics with content creation can lead to sustainable income streams.

Consistency and Channel Selection:

Consistent content creation, coupled with choosing the right social media channels, eventually pays off. Monetization becomes feasible when content reaches the right audience consistently.

Upholding Ethical Standards in Online Content Creation

Sunday Ehighator, an investigative and crime reporter, emphasized the need for rigorous fact-checking and verification when creating online content. Upholding ethical standards ensures that information shared online is accurate and reliable.

Panel Discussion: Insights from Media Professionals

The one-day media conference concluded with a lively panel discussion. Media professionals shared their experiences, fielded questions from participants, and explored practical approaches to bridging the gap between journalism and content creation.

In summary, the event underscored the symbiotic relationship between journalism and content creation. As the digital landscape evolves, journalists must adapt, embrace new platforms, and maintain ethical standards while creating valuable content.

Omotayo Kadri
+ postsBio
    This author does not have any more posts.
Tags: Content CreationJournalism

Related Posts

Students mark World Environment Day with presentations
News

Students mark World Environment Day with presentations

June 6, 2025
Why my former staff conspired against me – Izamoje
News

Why my former staff conspired against me – Izamoje

June 6, 2025
How to succeed in saturated media industry – Izamoje
Insight

How to succeed in saturated media industry – Izamoje

June 5, 2025
NIJ grounds buzz as Rep member empowers residents with start-up tools
Insight

NIJ grounds buzz as Rep member empowers residents with start-up tools

June 4, 2025
HND 1 begins content creation marathon Wednesday
Insight

HND 1 begins content creation marathon Wednesday

June 3, 2025
Brila Media Group Chairman to speak at NIJ Forum
News

Brila Media Group Chairman to speak at NIJ Forum

June 1, 2025
Next Post
President Awelewa, Gboyega Akosile, others tutor NIJ students on effective leadership

President Awelewa, Gboyega Akosile, others tutor NIJ students on effective leadership

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending

  • Ola succeeds Omojuyigbe as Deputy Provost

    Ola succeeds Omojuyigbe as Deputy Provost

    0 shares
    Share 0 Tweet 0
  • NIJ PGD students kick against ₦15,900 project fee, demand transparency

    0 shares
    Share 0 Tweet 0
  • Damilola Oyekan: The story of my journey to NIJ

    0 shares
    Share 0 Tweet 0
  • US newspaper hails NIJ graduate’s publishing exploits

    0 shares
    Share 0 Tweet 0
  • How Samuel Sani got invitation to under-18 Nigeria basketball team

    0 shares
    Share 0 Tweet 0

Latest

Students mark World Environment Day with presentations

Students mark World Environment Day with presentations

June 6, 2025
Why my former staff conspired against me – Izamoje

Why my former staff conspired against me – Izamoje

June 6, 2025
Sonaiya: Visionary CEO Women Radio

Sonaiya: Visionary CEO Women Radio

June 5, 2025
Facebook Twitter Youtube Instagram

About

NIJ INSIGHT LOGO DARK

Categories

  • Business
  • Entertainment
  • Fashion
  • Health
  • Insight
  • Lifestyle
  • Media
  • Metro
  • News
  • Opinion
  • Special Report
  • Sports
  • Tech
  • Uncategorized

Tags

AFCON ARCON Badejo-Okusanya Basketball book Brila FM Chude Jideonwo Climate change Content Creation David Ajikobi Dr. Adeboye Ola Dr. Dele Omojuyigbe Dr. Tiri Gyan David Edo Governorship Election EFCC Elizabeth Jimoh Examination Exhibition Health Inflation International Press Centre Izamoje Journalism Journalists Media Mo 60 Mr. Deba Uwadiae MSSN NCF Nigeria Nigerian Institute of Journalism NIJ Ogba Oluwatosin Awelewa Post Graduate Public Relations Punch Ramadan Sarah Ayeku School sports students Students' week Sulaiman Aladeh Vocational Skills Training

© 2024 NIJ INSIGHT - Crafted with ❤ by Claridan.

No Result
View All Result
  • Home
  • News
  • Insight
  • Special Report
  • Entertainment
  • Lifestyle
    • Fashion
    • Travel
  • Sports
  • Business
  • Health
  • Metro
  • Politics
  • Tech
  • About Us
  • Contact Us
  • Privacy Policy

© 2024 NIJ INSIGHT - Crafted with ❤ by Claridan.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.